Performance Marketing Manager

THE ROLE
At Bombay Sweet Shop, we believe that exceptional brand experiences are built on more than just great products—they are fueled by creativity, strategy, and data-driven insights. As the Performance Marketing Manager, your role will be pivotal in driving the success of our online marketing initiatives to build brand awareness, boost online sales, and foster customer engagement. You’ll work closely with our Performance Marketing Agencies and internal teams to plan, implement, and optimize campaigns across multiple digital platforms, ensuring that each campaign contributes to the growth and success of our brand.

This role isn’t just about executing performance marketing campaigns—it’s about contributing to the digital transformation of a brand that is redefining the dessert industry. With a blend of creativity and analytics, you’ll help shape our digital presence and influence the future of Bombay Sweet Shop. If you’re passionate about food, possess a strategic mindset, and thrive on using data to drive marketing success, we want to hear from you!

WHO YOU ARE
You’re a performance marketing strategist with a creative flair who understands the power of data in shaping impactful campaigns. With over 5 years of experience, especially in e-commerce and D2C marketing, you’re well-versed in managing cross-platform digital campaigns, and you have a proven track record of driving results. Your expertise in tools like Google Ads, Meta Ads Manager, and Google Analytics empowers you to make data-driven decisions that maximize performance.

You’re a self-starter, detail-oriented, and thrive in a fast-paced environment where you can implement new ideas and continuously improve results. You’re also passionate about collaborating with cross-functional teams, especially content and performance marketing agencies, to craft campaigns that are not only effective but resonate with our audience.

YOUR TEAM
You’ll report directly to the Head of Marketing and work out of our vibrant office in Mumbai, with occasional visits to other locations. Your role will involve frequent collaboration with the Content team, the Performance Marketing Agencies, and other internal teams to ensure marketing strategies are seamlessly executed and aligned with the company’s broader goals.

RESPONSIBILITIES

• Digital Strategy Development: Partner with the Head of Marketing to develop comprehensive digital marketing strategies and establish KPIs that align with our business objectives.
  
• Campaign Management: Lead digital campaigns with our Performance Marketing Agencies across platforms such as Google, Meta, Amazon, Swiggy, Zomato, and others.
  
• Content Optimization: Work closely with the Content team to ensure campaigns are cohesive, compelling, and optimized for maximum impact. Regularly test and tweak campaigns for better performance.
  
• Website & E-commerce Management: Oversee the optimization of our website and online store, focusing on improving traffic, reducing bounce rates, and boosting conversion rates.
  
• Analytics & Reporting: Continuously monitor campaign performance, analyze key data points, and provide actionable insights to improve future campaigns and meet KPIs.
  
• Market Research: Conduct in-depth research to identify industry trends, competitor strategies, and new opportunities for growth.
  
• Budget Management: Help allocate and optimize marketing budgets to ensure cost-effective campaigns and a strong ROI.
  

QUALIFICATIONS

• Experience: At least 5 years of experience in performance marketing, ideally in e-commerce or D2C sectors.
  
• Education: Bachelor’s degree in Marketing, Business, or a related field.
  
• Skills:
  
• Proficiency in digital marketing tools like Google Ads, Meta Ads Manager, and Google Analytics.
  
• Strong understanding of SEO, SEM, email marketing, and paid media strategies.
  
• Excellent analytical skills, with the ability to transform data into actionable insights.
  
• Strong communication and collaboration skills to work effectively with cross-functional teams.
  
• A creative mindset with a keen eye for detail and a results-oriented approach.
  
• Ability to thrive in a fast-paced, dynamic environment.
  

WHAT YOU’LL GET

• Growth Opportunities: Be part of a rapidly expanding and innovative company, with ample opportunities to shape the future of our digital marketing strategies and grow your career.
  
• Collaborative Team: Work alongside a talented, passionate team dedicated to pushing creative boundaries in the marketing space.
  
• Competitive Salary & Benefits: We offer a competitive salary and performance-based bonuses, along with private healthcare.
  
• Career Development: At Bombay Sweet Shop, we value internal growth. This role offers significant opportunities for advancement and development within the company.
  
• Dynamic Work Environment: Join a vibrant, collaborative, and creative environment where you’ll have the chance to experiment, innovate, and drive change.
  

If you’re excited about taking the digital marketing strategy of a unique and fast-growing brand to new heights, we’d love to hear from you!